Book review: Who Gets Promoted, Who Doesn’t, and Why

by Elizabeth on 30/07/2008

Continuing the summer of books theme, I thought you’d like to hear about Donald Asher’s book, Who Gets Promoted, Who Doesn’t, and Why. Sub-titled ’10 things you’d better do if you want to get ahead’, it’s an easy read with a conversational style. It’s a feature I see in a lot of best-selling US business books, but it certainly works well here.

Asher is a career development expert, with a special interest in graduate careers and starting off. This isn’t his latest book (it came out in the UK this time last year) but it’s the most relevant to those of us part-way through our careers.

I was expecting the book to be largely common sense. Do a good job, be in the right place at the right time, move companies if you have to, and so on. But it was more than that. And in some places it was pretty uncomfortable reading. These are the truths about recruitment that perhaps we don’t want to acknowledge. Like:

[N]o matter what you have done in the past, the boss really doesn’t care. What she cares about is what you can do for her (and the company) in your new position. Your past only serves as an indication of what you might do in the future… In fact, employers really don’t want to know what you’ve done, even lately. They want proof that you can deliver a specific, clearly targeted future…To get promoted you have to offer the best future out of the available options.

Lose your accent, learn to present properly, dress well, concentrate on high-value contributions and continue learning – these are just some of the ideas pulled from pages 33-35. Who Gets Promoted is literally stuffed with things you can do to improve other people’s perception of you at work.

Self-promotion (and I mean pushing yourself forward, not giving yourself a new job) is something that people often find difficult to do: women especially. Project managers too, occasionally. As a profession, we get things done through other people and while I know people who will take all the credit when their team has slogged long hours to deliver something, most of us are more generous with sharing the praise and acknowledging that really all we do is tick off tasks on a plan and check no one spends too much money. So making sure people know how great we are isn’t that obvious. Who do we tell? How can we do it without sounding pretentious and showing off? This is a subject I feel strongly about (I’ve discussed it with Ron Holohan on the pm411.org podcast and there’s a chapter in my book about it, part of which you can read here) and this is all about getting yourself noticed for the right reasons. It’s great. You’ll pick up a tip on every page.

The other thing I really appreciated about this book is the case studies. I’m big on learning through other people’s errors and experiences and there are plenty of short, easy to grasp examples of how people have made it. Some of them take guts, like resigning and then being hired for the same manager in the same job but at the next pay grade up. But others illustrate points anyone could put into practice.

Frankly, even if you aren’t looking for a promotion or more money in your current role it would be worth reading this book. It was one of the Kennedy-Krannich top ten career books of 2007, and if you are looking to be more appreciated at work then this will give you some clues as to what you should be doing.

I got my copy in December. I best you’re dying to ask – have I been promoted since then? Well, yes. My role has changed twice since reading this book, and both have been positive, role-developing opportunities. I like to think they would have happened regardless of Donald Asher, but who knows?

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