It’s easy to find examples of high-profile projects that fail. The ones that hit the papers are often public sector projects because their audits and budgets are more open to scrutiny. Here are some:
- Following an internal review, Multiplex, the Australian development company responsible for the reconstruction of the Wembley Stadium, became aware that costs for the project were escalating to the point that the company would make a loss of £750 million on the project. This was largely due to the unforeseen increase in the cost of steel.
- The Millennium Dome hit financial difficulties and found itself needing an additional £179 million of National Lottery funding during 2000.
- The Scottish Parliament went through five iterations of its project plan and suffered a delay of 20 months. It also cost ten times more than the original budget, finally coming in at £430 million.
- The planned spa complex to boost tourism in Bath was originally budget at £13.5 million. Unexpected delays and a host of building-related problems have pushed the cost to £43 million, £30 million of which is coming from Bath and North East Somerset Council. They originally planned to invest just £3 million in the project, with the rest coming from lottery funding. Instead, tax payers have footed the bill.
- The Channel Tunnel construction project saw its budget rise from £4.8 billion to £10.9 billion.
- The new Airbus A380 was due to take to the skies in 2006. The international team did not use compatible design software which led to snowballing problems. Each year the project is overdue costs €1 billion in penalties to their 16 customers. Delays to the €11 billion project have also contributed to the sliding share price of EADS, Airbus’ parent company, and a recovery plan including job losses in the UK and Germany.
However, there are always two sides to every story, and it is possible to interpret these projects as success too. For example, the Millennium Dome attracted 5.5 million paying visitors: twice as many as any other UK visitor attraction in the previous year, plus another 1 million also were entitled to free entry. The vast majority of visitors (87%) were satisfied with their day out. And it opened its doors on time, which is pretty important for a millennium attraction.
The Scottish Parliament may well have been over budget and delayed, but it was a success in the eyes of the may when the innovative building, designed by Enric Miralles, won the Stirling prize for architecture in 2005.
The Airbus A380 took its maiden transatlantic voyage in March 2007, silencing the critics and proving it could use runways shorter than other smaller jets. For airline passengers, quality of the aeroplane (and therefore its safety) is more important than whether the project delivered on time or on budget. If quality is the definition of success, the early flights show that Airbus has made a big impact with their superjet.
These examples show that defining what we mean by success has a significant impact on whether we believe a project has ‘failed’. The interpretation of those negative headlines hinges on the definition of failure, so it’s essential to know what is most important to your project. What will make it a success or failure? What are the most important criteria for your Sponsor and how will you define them?
Next Monday: defining success